the 'Zeta' process

‘Culture eats strategy for breakfast’. Peter Drucker

Zetachallenges of culture and mind-set

Cultural challenges are widely held responsible for hindering major initiatives.

Culture – the values and mind-set that drive behaviour and decisions in organisations – has been responsible, for example, for:

  • hampering sales of large-scale mobile phone networks due an overwhelming culture of risk aversion;
  • nearly scuppering international mergers in the legal sector;
  • causing positive working practices in the oil industry to fragment when influential leaders were promoted away;
  • preventing senior leaders from collaborating over client portfolios in professional services.

Human factors bear heavy responsibility for the way 70% of major projects fail to meet expectations. It is a widely quoted statistic. The increased risk and unwanted distractions can be costly in time as well as economic terms.

This is why – with our colleagues in OneCG in the Netherlands – we co-developed the Zeta Process.

‘Zeta’ process – an advanced radar

Sustained changes in behaviour are driven by shared beliefs. Based on concepts drawn from marketing, psychology and operations, the Zeta Process helps lay bare the collective values that drive existing behaviour and how these need to evolve to meet future needs. It offers an ‘advance radar’ of the challenges and opportunties ahead.

With this information ‘on the table’ and clearly articulated, organisations – and individual leaders – have a far stronger chance to address them before they become barriers to growth and performance.

Download a one-page factsheet for more information.